Bubblezi

The mechanism

Chronic insomnia sustains itself.

After a few bad weeks, the body learns the wrong association: bed is where you lie awake trying. So you go to bed earlier to make up for it, spend more time lying there not sleeping, and the association gets stronger.

And part of what you call insomnia is sleep behaving like sleep: everyone wakes in the night. What turns that into a problem is the reaction.

Ten seconds, no sign-up

Start with your number.

Four rough answers about a typical night. No sign-up, no card — this part is open.

I go to bed at I get out of bed at Time to fall asleep (min) Awake during the night (min)

The filled part is sleep. The empty part is what the program recovers.

Sleep efficiency

—

Time in bed—

Time asleep—

Window in week 1—

Start with this window

Daily use

Three moments of the night. Just three.

Outside them, the app stays out of your way.

11:00 PM

Before bed

The app tells you when to open and close the bed this week — a window calculated from how much you actually sleep, not how long you lie there. If your mind is spinning, you dump it in writing and hand it to tomorrow.

3:12 AM

If you wake up

It opens in amber on dark green, like a bedside lamp, and hides every number — seeing “you slept 3h12” at three in the morning only turns insomnia into anxiety. What's left is guided breathing, continuous sound, readings made to be abandoned halfway, and the 3 a.m. room.

7:00 AM

In the morning

Six fields, under a minute. From them come the map of your nights, the patterns you wouldn't spot on your own — coffee, alcohol, heat, pain, bathroom trips — and the map that shows wasted time in bed night after night.

No notifications, no streak to keep, no wristband or ring to buy. We also don't record your room at night: the data is what you write, which is exactly why you can take it to a doctor without a caveat.

“I swore I slept three hours. It was five hours twenty, spread across nine hours in bed.”

Marina · week 4 of the program

The strategy

Six weeks to turn it around. The rest to keep what turned.

Chronic insomnia recurs. Travel, illness, grief, a heavy week — it comes back, and the relapse starts weeks before you notice. That's why Bubblezi isn't a course that ends.

Weeks 1–6

Intensive phase

Measure, shorten the window, get out of bed, defuse the 3 a.m. thought, give the minutes back. It's the hard part and the part that changes the outcome. One step per week, in order, no skipping.

Week 7 onward

Maintenance

The app watches in the background. If your efficiency drops below 85% for five nights, it proposes tightening the window for ten days — the same technique, in a smaller dose, before the relapse becomes insomnia again. This is where the subscription pays off: maintaining costs far less effort than starting over.

Along the way, patterns appear that only exist over time: winter, the clock change, the effect of a new medication, the months when work gets heavy. The more nights, the clearer it gets what hurts your sleep in particular.

Subscription

One monthly subscription. Cancel in two taps.

No commitment, no annual plan locking you in for twelve months, and no retention call. The first week is free, and cancelling takes two taps on the Account screen.

7 days free

Sleep program

Free for 7 days

Then $12.99 a month. Cancel any time.

The six weeks of therapy, one step at a time
Maintenance after that, open-ended, with relapse monitoring
Sleep diary, map of your nights, and a window recalculated every week
Library of short reads and sounds, 3 a.m. mode, and the community feed
Long-term patterns: coffee, alcohol, heat, pain, naps

Start my 7 free days

No charge until day 8.

Appears on your statement as BUBBLEZI SLEEP.

Before you decide

Frequently asked questions.

Can I cancel and come back later?

Yes, with no penalty. When you cancel, export your diary on the Account screen — it comes out as a spreadsheet, it's yours, and when you return you import it and pick up where you left off. Canceling erases nothing during the period already paid for.

Does this replace the medication I take?

Not on your own, and never overnight. Stopping a sleep aid without supervision often causes rebound insomnia, which looks like a relapse and makes people give up. The usual path is to do the program while staying on the medication and to discuss tapering with whoever prescribed it, bringing the report along. If you've been using it for years, that conversation matters even more.

Will I really have to sleep less at first?

You'll spend less time in bed, which isn't the same thing. Even so, the first two weeks usually bring more daytime sleepiness — and that sleep pressure is exactly what makes the method work. If you drive, operate machinery, or have epilepsy or bipolar disorder, talk it through with a professional first.

I wake up three times a night. Can that be fixed?

Waking a few times is more common than it seems: deep sleep concentrates in the first half of the night, and the second half is naturally lighter. What you can change is how long you stay awake after each waking, and how much it scares you. Plenty of people finish the program still waking three times, and sleeping well anyway.

What wakes me is physical: heat, pain, the bathroom. Is this for me?

It helps with the behavioral part, which is usually a big share of the problem. It doesn't fix the physical cause itself — that's a conversation with a doctor, and treatment almost always exists. The diary records those factors night by night and shows the pattern: when it happens, how often, and how much sleep it costs.

What happens when the six weeks end?

Maintenance begins, and the subscription continues — we say so here, before you subscribe, because a program advertised with an end date that then charges silently is what most irritates people in this market. The difference is that maintenance does something: the app watches your efficiency and acts before a relapse sets in. And if it stays above 85% for three months straight, it tells you that you may not need it anymore and shows the cancel button.

Why isn't there a free version?

Because a free plan pays for itself two ways: ads or data. We want neither in an app that knows what time you go to bed. And because the product here is the whole program — half a therapy doesn't work, and giving away only the diary would create the impression that measuring is already treating. What you get instead is the whole thing free for seven days.

What happens after the seven free days?

The subscription starts on day 8 and the first charge is $12.99. Stripe emails you before that, and you can cancel in two taps on the Account screen at any point during the week — if you cancel before day 8, nothing is charged. We ask for a card upfront so the app doesn't stop working on the morning of day 8 while you go find one, not to catch anyone out. Under Brazilian law you also have seven days from the purchase to change your mind and get the money back.

I'm not great with apps. Will this be complicated?

Daily use is a single screen, six fields, in under a minute. The text is large on purpose, nothing flashes, and there are no notifications. Each lesson is three minutes to read and the same thing in audio. And if you get a time wrong, you can go back and fix any night.

Start tonight.